Posts Tagged ‘featherhood’
Fatherhood²: Should Children be Allowed to be a Marketing Man’s Dream?
As a parent who happens to work in marketing, I often find myself pondering over the way my children are marketed to/at, and torn by what I see. As I quite regularly discuss, both our children’s TV habits are almost entirely limited to Cbeebies (or occasionally the “grown-up” BBC channels, for documentaries and the like) – so their exposure to advertising has been fairly limited. However, in the past few months I’ve witnessed the magic of advertising brilliantly:
Robert is sometimes allowed to watch “Milkshake” on Channel 5 (with shows like Thomas, Peppa Pig and Roary – so nothing overly commercial) and obviously these shows include an (admittedly limited) amount of advertising. Even with this small exposure, Robert will happily wander round the house muttering “Brought to you by Imaginext!” (along with, randomly, “BBC RADIO TWOOOOOO”!) and on a recent trip to Toys R Us he went straight to the toys he’d seen in those ad breaks. He is, as the saying goes, a Marketing Man’s Dream!
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